Today, BUX announced the launch of a first-of-its-kind solution in the European investment landscape: BUX Prime Investment Plans, which combine J.P. Morgan Asset Management’s active ETFs in pre-built multi-asset portfolios designed to make active management accessible and affordable.
With this launch, BUX becomes the first neobroker in Europe to make actively managed multi-asset ETF portfolios available to retail investors in the form of automated, self-directed Plans. It launches in the Netherlands, Belgium, Ireland, Austria, Spain, France, Germany and Italy. Prime Plans cost €0 on the BUX platform, are available within the BUX Prime subscription (€7.99/month). BUX Prime also offers up to 1.75% interest on cash and low trading commissions.
Bridging the gap between wealth management and retail investors
By collaborating with J.P. Morgan Asset Management, a global leader in active ETFs, BUX brings expertise to everyday investors across Europe without hidden fees or complex decisions. These active strategies are managed by a global team of over 900 investment professionals and backed by more than $480 million in annual research spending. The actively managed Prime Investment Plans include diversified portfolios tailored to various risk levels and investment goals, aimed at beating the market.
Yorick Naeff, CEO of BUX, commented: “We’re proud to be the first in Europe to offer actively managed multi-asset ETF Plans to retail investors. By partnering with J.P. Morgan Asset Management, we’re opening the doors to a level of expertise that was previously only available to high-net-worth individuals through wealth managers or private banks. Prime Plans are a huge step in making long-term investing radically more affordable and easier”.
Travis Spence, Global Head of ETFs at J.P. Morgan Asset Management, added: “We are excited to be launching these innovative investment plans with BUX. We believe active ETFs can play a key role in helping investors navigate today’s increasingly complex markets. Through this partnership, BUX clients across Europe have access to high-quality portfolios that seek to offer diversification and better investment outcomes”.
With the launch of Prime Plans, BUX is continuing to lead the charge in democratising access to top-tier investment strategies, helping more people across Europe build long-term wealth — no matter their background, time or budget.
About BUX
BUX, part of ABN AMRO N.V., is one of Europe’s leading neobrokers. BUX provides a versatile investment platform featuring stocks, ETFs, and ETCs, alongside pre-built and custom Investment Plans. With its intuitive mobile investment app, BUX makes investing easier and more affordable for everyone. By simplifying the trading experience, BUX is helping a new generation of investors build long-term wealth and achieve their financial goals. Headquartered in Amsterdam, BUX is currently available in the Netherlands, Belgium, France, Germany, Spain, Italy, Austria, and Ireland.
