In this new ODDO BHF Artificial Intelligence monthly flash, we will show you the key role that artificial intelligence is playing in the document digitalisation revolution, in which e-signatures are no doubt the greatest achievement. Both companies mentioned in this flash are currently held by our fund.
Docusign: artificial intelligence enhances the benefits of e-signatures
Each day, companies sign dozens of contracts and memoranda of understanding and receive and issue payments. Formalising these agreements (which are often between clients, suppliers and employees) is part of a management process that requires preparation, time, and paper, and that often leads to errors… at least, it did until the e-signature revolution. The global leader in these “digital agreements” is named Docusign, which has almost 1 million clients and hundreds of millions of users.
Its Docusign Analyzer solution uses a corpus of AI derivatives, including natural language processing, machine learning, and rule-based algorithms, to automate the long and painstaking review of contracts, which used to take days or even weeks. This helps companies (and its legal teams in particular) by speeding up the contract-signing process while automatically managing the risk of errors. These can also be correctly instantaneously using Docusign Analyzer’s content libraries.
Docusign Insights then uses artificial intelligence to measure and compile all forms of agreements that the company has signed from out of thousands of contracts. Docusign Insights also offers productivity gains, and holistic management of risk and of companies’ exposure, while making research easier for company employees.
Adobe : artificial intelligence transcends the bounds of its software suite
In the past 20 years, Adobe has become the world leader in digitalisation for companies by splitting its businesses in two:
1) Digital Media: a set of solutions allowing creators of content or photographs, for example, to create, publish and promote their content; Digital Media is known to the general public for its Photoshop, but that’s only one product in its line;
2) Digital Experience, whose integrated Adobe Experience Cloud platform has over the years become the most popular digitalisation suite among companies, as it is not only the most comprehensive, but also the easiest to use.
A few years ago, Adobe rolled out Sensei, its artificial intelligence module that straddles both Digital Media and Digital Experience. In Digital Media, the content producer can speak to his/her tablet thanks to its voice recognition function and modify his/her document as he/she wishes. In Digital Experience, Sensei assists marketing professionals in analysing tens of millions of clicks from the flood of data out there and alerting them when it finds an interesting correlation.
This helps professionals draw up the best ad spend yield management models. Sensei’s machine learning and artificial intelligence features also help brands offer enhanced and more optimised experiences to their audiences.
